Magaly Roussier
About Magaly Roussier
Magaly Roussier is the Regional Assistant Brand Manager for Häagen-Dazs EUAU at General Mills, based in London, England. She has a diverse background in brand management and marketing, with experience at companies like Henkel, Unilever, and Monash University.
Current Role at General Mills
Magaly Roussier works as the Regional Assistant Brand Manager Häagen-Dazs EUAU at General Mills, based in London, England, United Kingdom. In this role, she oversees the brand's strategic initiatives across the EUAU region, focusing on marketing campaigns, product launches, and sustainability projects. One notable achievement in this position includes leading the launch of a new Häagen-Dazs flavor, leading to a 15% increase in sales within the first quarter.
Career at General Mills
Before her current role, Magaly Roussier has held several positions at General Mills. From 2020 to 2021, she was an Assistant Brand Manager Häagen-Dazs UK, and prior to that, she managed the Old El Paso brand in the UK from 2019 to 2020. Magaly started her journey at General Mills as a Brand Marketing Graduate from 2018 to 2019. Throughout these roles, she has gained extensive experience in brand management and marketing strategy.
Previous Experience in Brand Management
Magaly Roussier's professional journey includes a role as an Assistant Brand Manager at Henkel in the Home Care & Air Care division in 2018, based in Paris, France. She also worked at Unilever as a Brand Development Intern for Surf (Laundry) through the Unilever International Internship Program in 2017. This role was based in Rotterdam, Netherlands, and provided her with valuable international experience in brand development and marketing.
Educational Background
Magaly Roussier holds a Bachelor’s Degree in Business & Economics from l'IAE Lyon: école de Management rattachée à l'Université Jean Moulin Lyon 3, completed from 2011 to 2013. She furthered her education at Monash University, where she completed another Bachelor's Degree in Marketing & Management in 2016, with an impressive GPA of 3.5/4 during an exchange program in the Business & Economics department from 2013 to 2014.
Industry Contributions and Mentorship
Magaly Roussier has made significant contributions to the field of brand management. She was a speaker at the European Brand Management Conference in 2022, where she discussed innovative strategies in the ice cream market. Additionally, she published an article in the European Marketing Journal on digital transformation in the food industry. At General Mills, she mentors junior brand managers, sharing her expertise in brand management and career development.