Maggie Hooley Gutmann
About Maggie Hooley Gutmann
Maggie Hooley Gutmann is a Senior Planner, Brand Experience at General Mills, working with Annie’s, Cascadian Farm, and Muir Glen. She has over a decade of experience in marketing and brand management, including roles at Olson and Be The Match operated by National Marrow Donor Program.
Title
Maggie Hooley Gutmann serves as the Senior Planner, Brand Experience for Annie’s, Cascadian Farm & Muir Glen at General Mills. She transitioned to this role in 2021 after previously working with Pillsbury.
Professional Experience at General Mills
Since joining General Mills in 2018, Maggie Hooley Gutmann has played a significant role in brand planning and experience. Initially, she worked as a Planner, Brand Experience for Pillsbury for three years, from 2018 to 2021. In 2021, she transitioned to her current role, focusing on Annie’s, Cascadian Farm, and Muir Glen. Her responsibilities include overseeing brand strategy and enhancing consumer engagement across multiple well-known brands.
Previous Work Experience
Before joining General Mills, Maggie Hooley Gutmann accumulated valuable experience in various roles. She worked at Olson as a Senior Account Executive from 2017 to 2018 and held digital media strategy and social media specialist roles at Be The Match operated by the National Marrow Donor Program between 2014 and 2017. Additionally, she served as an Assistant Account Executive at McFarland Communications from 2013 to 2014.
Early Career and Internships
Maggie Hooley Gutmann began her career with internships that set the foundation for her expertise. She worked as a Marketing Coordinator Intern at DAYTA Marketing in the St. Cloud, Minnesota Area for eight months in 2012-2013. Furthermore, she gained experience in event planning and marketing operations as an intern at the Mall of America, Bloomington, Minnesota for three months in 2012.
Education and Academic Background
Maggie Hooley Gutmann completed her undergraduate education at the College of Saint Benedict, earning a Bachelor of Arts in Communication and Marketing. She studied at the institution from 2009 to 2013, focusing on building a solid foundation in communication strategies and marketing principles essential for her career.