Mahshad Mansouri
About Mahshad Mansouri
Mahshad Mansouri is the Regional Trade Marketing Manager and E-commerce Lead at General Mills in the United Arab Emirates, with a background in various marketing and account management roles at Unilever, Johnson and Johnson, Transmed, Chevron, and Red Bull.
Title
Mahshad Mansouri serves as the Regional Trade Marketing Manager and E-commerce Lead at General Mills, based in the United Arab Emirates. In this role, Mansouri oversees trade marketing strategies and e-commerce initiatives, driving growth and optimizing investments for the company.
Company
Currently, Mahshad Mansouri works at General Mills in the United Arab Emirates. In this position, Mansouri focuses on regional trade marketing and e-commerce, contributing significantly to the company's market presence and operational efficiency.
Previous Roles at Unilever
Before joining General Mills, Mahshad Mansouri worked at Unilever in various capacities in Dubai, United Arab Emirates. From 2020 to 2021, Mansouri held the role of Shopper Marketing Manager. Prior to that, from 2018 to 2020, Mansouri served as Category Manager for Haircare. Mansouri's initial role at Unilever was as a Key Account Manager from 2017 to 2018.
Career at Johnson and Johnson
Mahshad Mansouri worked at Johnson and Johnson MD&D as an Account Manager from 2015 to 2016 for a duration of 11 months in Dubai. In this role, Mansouri was responsible for managing key client relationships and driving account performance.
Education and Early Career
Mahshad Mansouri studied Business Administration with a focus on finance at the American University of Sharjah, achieving a BS from 2008 to 2011. Prior to university, Mansouri attended Cambridge High School in Abu Dhabi from 2000 to 2008. Mansouri's early career includes positions at Chevron as an intern, Red Bull as a Marketing Event Coordinator, and Transmed in various roles, including Account Manager and Account Executive.
E-Commerce Achievements
At General Mills, Mahshad Mansouri has been instrumental in establishing the e-commerce channel. Collaborating with key online retailers such as Talabat, Instashop, and Noon Daily, Mansouri achieved over 200% growth compared to the previous year. Mansouri also created content on Amazon to ensure search engine optimization through keywords, A+ content, descriptions, and images.