Manuel Garabato
About Manuel Garabato
Manuel Garabato is the Marketing Director Latam/Brazil at General Mills, based in São Paulo, Brazil. He has extensive experience in marketing and supply chain management, having held various leadership roles in Latin America.
Current Role at General Mills
Manuel Garabato is currently the Marketing Director for Latam and Brazil at General Mills, located in São Paulo and its surrounds in Brazil. His current role involves overseeing marketing strategies and initiatives across the Latin American region. He is known for his expertise in digital transformation and successfully aligning local marketing strategies with global objectives.
Previous Positions at General Mills
Before his current position, Manuel held several roles at General Mills. From 2015 to 2017, he served as Managing Director in Argentina. Prior to that, he was the Managing Director in Mexico from 2013 to 2015. Earlier, from 2008 to 2013, he acted as the Marketing Director for five years, spearheading multiple successful marketing campaigns.
Career at Colgate Palmolive and Danone
Manuel Garabato has also worked at Colgate Palmolive as a Marketing Manager for three years from 2005 to 2008. Before that, he spent eight years at Danone in various roles related to marketing and supply chain management. His experience at Danone provided him with a strong background in supply chain management, which has been an asset in his subsequent roles.
Educational Background
Manuel studied at the Thunderbird School of Global Management, where he achieved an MBA in their International Program from 2004 to 2006. Before that, he earned a degree in Industrial Engineering from Universidad del Valle de México, studying there from 1994 to 1998. His educational background supports his extensive experience and expertise in strategic marketing and management.
Key Achievements in Marketing
Throughout his career, Manuel has been instrumental in launching several successful marketing campaigns across Latin America. He has played a key role in the digital transformation of General Mills' marketing strategies in the Latam region and has extensive experience in managing cross-functional teams across diverse geographical locations. His ability to collaborate with local and international teams ensures that marketing strategies are well-aligned with global business objectives.