Maria Gabriela Pallota Ortega
About Maria Gabriela Pallota Ortega
Maria Gabriela Pallota Ortega is the Global Marketing Manager Innovation for Häagen-Dazs Shops at General Mills, based in Madrid. She has extensive experience in brand management and marketing across Europe and Latin America, having previously worked for companies such as The LEGO Group, Marie Brizard Wine & Spirits Group, and Kellogg Company.
Title
Maria Gabriela Pallota Ortega is currently the Global Marketing Manager Innovation for Häagen-Dazs Shops at General Mills.
Professional Experience
Maria Gabriela Pallota Ortega has a robust career in brand management and marketing. She joined General Mills as the Iberia Brand Manager Häagen-Dazs - Shops in 2019. She then served as the Southern Europe Senior Brand Manager Häagen-Dazs Shops from 2019 to 2021, followed by her role as Sr Brand Manager Häagen-Dazs Shops Innovation for Europe and LATAM in 2021. Before her current role, she worked at The LEGO Group as Brand Manager for Spain & Portugal (2018-2019), at Marie Brizard Wine & Spirits Group as Senior Brand Manager (2016-2018), and at Kellogg Company in various brand management positions from 2011 to 2016. She also held earlier roles at Banco Mercantil and Farmatodo.
Education and Expertise
Maria Gabriela Pallota Ortega holds an MBA and a Bachelor's degree in Business Administration from Universidad Metropolitana (1999-2004 and 2005-2007, respectively). She also achieved a Master's in Promotional Marketing at Universidad Complutense de Madrid (2009-2010) and studied Business English at NESE (2008). Additionally, she completed a specialized course in Digital Marketing at ESIC Business & Marketing School in 2017. Her education has been complemented by her extensive experience in both ATL and BTL marketing strategies.
Achievements in Marketing and Innovation
During her tenure at General Mills, Maria has led the launch of several new Häagen-Dazs products, receiving positive feedback in European and Latin American markets. Her ability to generate consumer insights has significantly contributed to innovative marketing campaigns. Known for her strong analytical mindset, she effectively develops marketing strategies that meet business goals. Maria has successfully managed multifunctional teams and adapted to multicultural environments, enhancing team collaboration and project outcomes.