Maria Gabriela Pallotta Ortega
About Maria Gabriela Pallotta Ortega
Maria Gabriela Pallotta Ortega is the Sr Brand Manager for Häagen-Dazs Shops Innovation for Europe and LATAM at General Mills, based in Madrid, Spain.
Current Role at General Mills
Maria Gabriela Pallotta Ortega is currently the Senior Brand Manager for Häagen-Dazs Shops Innovation, focusing on Europe and LATAM at General Mills. Based in Madrid, Community of Madrid, Spain, she leads the development and execution of innovative flavors and sustainable packaging solutions. Her role involves managing multifunctional teams across different regions to ensure seamless collaboration and achieve business goals.
Previous Experience at General Mills
Prior to her current role, Maria Gabriela served in various capacities at General Mills. From 2019 to 2021, she was the Southern Europe Senior Brand Manager for Häagen-Dazs Shops, and earlier in 2019, she held the position of Iberia Brand Manager for Häagen-Dazs Shops for seven months. In these roles, she focused on enhancing brand visibility and customer engagement through comprehensive marketing strategies.
Professional Background
Maria Gabriela has an extensive background in brand management, having worked for notable companies such as The LEGO Group, Marie Brizard Wine & Spirits Group, and Kellogg Company. At The LEGO Group, she was the Brand Manager for Spain & Portugal. Before that, she was the Senior Brand Manager at Marie Brizard Wine & Spirits in Madrid. Her tenure at Kellogg Company included roles such as Brand Manager for South Europe and Venezuela, Jr Brand Manager, and Assistant Brand Manager.
Education and Expertise
Maria Gabriela completed an MBA and a Bachelor's degree in Business Administration from UNIVERSIDAD METROPOLITANA. She also holds a Master in Promotional Marketing from Universidad Complutense de Madrid and specialized in Digital Marketing at ESIC Business & Marketing School. Additional certifications include a Business English certificate from NESE.
Notable Projects and Strategies
During her tenure at General Mills, Maria Gabriela led the launch of new Häagen-Dazs products across Europe and LATAM, focusing on innovative flavors and sustainable packaging. She also developed and executed comprehensive ATL and BTL marketing strategies that significantly increased brand visibility and customer engagement. Moreover, she played a key role in generating consumer insights for creative marketing campaigns and adapted global communication trends to local markets, enhancing the effectiveness of marketing strategies.