Mariana Chedid
About Mariana Chedid
Mariana Chedid is the Gerente de Trade Marketing Canal at General Mills in São Paulo, Brazil, with over a decade of experience in trade marketing and revenue management roles at major companies like General Mills and PepsiCo.
Current Role at General Mills
Mariana Chedid holds the position of Gerente De Trade Marketing Canal at General Mills in São Paulo, Brasil. Her role involves developing and executing trade marketing strategies, focusing on various marketing channels to enhance product visibility and sales performance. Her leadership in this position underscores her deep expertise in trade marketing, especially within the FMCG (Fast-Moving Consumer Goods) sector.
Previous Experience at General Mills
Before her current role, Mariana worked in several capacities at General Mills. She served as the Trade Marketing RTM Coordinator from 2019 to 2021, focusing on Route to Market strategies. Prior to that, she was Sr Trade Marketing Analyst from 2017 to 2019, contributing to the company's trade marketing initiatives. These roles highlight her consistent growth and increasing responsibility over time within the company.
Trade Marketing and Revenue Management at PepsiCo
Mariana has an extensive background with PepsiCo, where she held multiple roles. From 2016 to 2017, she was a Trade Marketing Category Analyst, and from 2014 to 2016, she worked as a Jr Revenue Management Analyst. Additionally, she began her tenure at PepsiCo as a Trade Marketing Channel intern from 2013 to 2014. Her work at PepsiCo provided her with a solid foundation in both trade marketing strategies and revenue management.
Early Career and Internship at IBM
Mariana's professional journey started with an internship at IBM from 2012 to 2013. This experience in a global tech firm allowed her to develop essential skills and a professional work ethic early in her career. It provided a strong base for her subsequent transition into trade marketing roles at major FMCG companies.
Educational Background
Mariana Chedid has an impressive educational background, holding a Pos graduação in Marketing from Insper, completed from 2018 to 2020. Additionally, she earned a degree in Relações Internacionais from ESPM Escola Superior de Propaganda e Marketing, where she studied from 2011 to 2014. Her education equips her with a strong foundation in both marketing and international relations, which she effectively applies to her trade marketing roles.