Marie Michèle Lessard
About Marie Michèle Lessard
Marie Michèle Lessard is a Chef De Marque at General Mills in Montréal, Québec, Canada. She has extensive experience in brand management and marketing, having previously worked at Liberté Canada, Brad, and CHU Sainte-Justine Research Centre.
Title
Marie Michèle Lessard serves as Chef de marque at General Mills, located in Montréal, Québec, Canada. Her role involves leading brand strategies and managing brand initiatives for the company.
Current Role at General Mills
Marie Michèle Lessard currently holds the position of Chef de marque at General Mills. Within this role, she is responsible for spearheading brand management and marketing initiatives in the Montréal office. Her work includes developing and executing strategies for various snack brands, ensuring consistent market presence and consumer engagement.
Previous Roles and Experience
Before joining General Mills, Marie Michèle Lessard worked at Liberté Canada from 2014 to 2021 as Chef de marque associé sénior, where she led brand management for Costco's yogurt brands, including Liberté, Yoplait, and Kirkland Signature. Prior to Liberté Canada, she was Chargée de projet at Brad from 2012 to 2014 in the Région de Montréal, and also served as Commis intermédiaire at CHU Sainte-Justine Research Centre from 2006 to 2012. These roles allowed her to develop extensive experience in brand management and marketing strategy.
Education and Qualifications
Marie Michèle Lessard has a strong educational foundation in marketing and web integration. She achieved her BAC in Marketing with a minor in Human Resources from Concordia University, attending from 2007 to 2011. She also pursued studies at institut superieur d'informatique-ISI, earning an Intégrateur Web degree in 2012. Furthermore, she holds a DEC in Administration from CEGEP - John Abbott College, completed from 2005 to 2007.
Expertise and Skills
Marie Michèle Lessard is proficient in various marketing tools, including Smartsheet, STEP, GS1 Eccnet, AC Nielsen, and Eclips. Her bilingual fluency in English and French enables her to manage marketing campaigns effectively in both languages. She is noted for her ability to motivate and inspire marketing teams to reach challenging objectives, demonstrating strong leadership and strategic planning capabilities.