Marilyn Caton
About Marilyn Caton
Marilyn Caton is the Associate Brand Manager for Cereal Innovation at General Mills in Minneapolis, Minnesota, and serves as the Board President at Access Contemporary Music.
Current Title: Associate Brand Manager, Cereal Innovation
Marilyn Caton is currently serving as the Associate Brand Manager for Cereal Innovation at General Mills in Minneapolis, Minnesota. In this role, she focuses on the development and management of new cereal products, particularly those that emphasize health and wellness. Her contributions have been central to the launch of new product lines and strategies that align with current consumer trends.
Educational Background
Marilyn Caton holds a Master of Business Administration (MBA) from Northwestern University's Kellogg School of Management, completed between 2019 and 2021. Additionally, she earned a Bachelor of Arts degree in Economics and Psychology from Columbia University in the City of New York, which she attended from 2010 to 2014. She completed her pre-college education at Conestoga High School, where she received her High School Diploma in 2010.
Career Background and Professional Experience
Before her current role at General Mills, Marilyn Caton amassed extensive experience across various companies and industries. Her previous positions include Brand Management Intern roles at Danone and Tempo, a Media Analyst at Peapod, and a Marketing Analyst at Trunk Club. Further, she has worked as a Senior Analyst at Weber Shandwick, and as a Talent, Branding, and Centers of Excellence Analyst at Credit Suisse. Additionally, she held various intern roles at Hillstone Restaurant Group, Bon Appetit, The Daily Meal, WGBH, and Ernst & Young. She also has experience as a Digital Engagement Director at Columbia Daily Spectator and as a Marketing Assistant at Columbia Business School Executive Education.
Achievements in Cereal Innovation
In her time at General Mills, Marilyn Caton has led significant initiatives in cereal product innovation. She spearheaded the launch of a new cereal product line focused on health and wellness, a notable addition to the company's offerings. Her exceptional contributions were recognized with the 'Innovator of the Year' award in 2022. Further, she developed a strategy that increased the market share of a key cereal brand by 15% within a year.
Industry Contributions and Community Involvement
Marilyn Caton has made significant contributions to the broader industry through her published works and presentations. She published an article on consumer trends in the cereal market in a leading industry journal and presented at the 2022 Food Innovation Summit on sustainable cereal production. Beyond her professional career, she serves as Board President at Access Contemporary Music and volunteers as a mentor for young professionals through the Minneapolis Marketing Association. Marilyn also holds a certification in Digital Marketing from the American Marketing Association.