Marion Flandre
About Marion Flandre
Title
Marion Flandre currently holds the position of Marketing Lead at General Mills, based in Nyon, Vaud, Switzerland. In her role, she leads the regional marketing strategy for Häagen Dazs, focusing on innovation, renovation, communication, and media planning.
Previous Roles at General Mills
Marion Flandre has held multiple roles at General Mills, demonstrating extensive experience in brand management and national account management. Previously, she was the Senior Brand Manager on Fibre One in Nyon for 7 months and the Senior Brand Manager for Old El Paso for 4 years. Her earlier roles include Market Brand Manager for Ireland in London for 11 months and National Account Manager for the Cooperative and Tesco formats in London for 1 year.
Early Career
Before joining General Mills, Marion Flandre worked at Beiersdorf as a Junior Key Account Manager in Paris for 2 years. Additionally, she served as an Assistant Brand Manager in Marketing at Lactalis Nestlé Ultra-Frais France for 1 year. Her early career laid the foundation for her expertise in brand and product management.
Education Background
Marion Flandre holds a Master's degree in Business Administration and Management from HEC Paris, which she completed in 1 year. She also earned a BSc (Hons) degree in International Management and Modern Languages from the University of Bath, where she studied for 4 years. Her academic background contributes to her strategic and operational skills in international marketing.
Expertise in Marketing Strategy
In her current role and throughout her career, Marion Flandre has developed a strong focus on consumer-first insights and category growth drivers. She is responsible for the innovation and renovation pipeline at Häagen Dazs, aiming to meet consumer needs and market trends. Her approach is grounded in leveraging insights to drive brand growth and market presence.