Mark Brooks
About Mark Brooks
Mark Brooks is the Global Vice President of Consumer & Market Intelligence at General Mills, with extensive experience in consumer insights and market analysis across multiple major companies.
Title
Mark Brooks is currently serving as the Global Vice President, Consumer & Market Intelligence at General Mills. He holds this position in Minneapolis, Minnesota, United States.
Company
Mark Brooks is currently employed at General Mills, where he works as the Global Vice President, Consumer & Market Intelligence. His previous experience includes significant roles at major multinational companies such as The Estée Lauder Companies Inc. and L'Oréal.
Previous Roles at The Estée Lauder Companies Inc.
From 2019 to 2021, Mark Brooks held the position of Global Vice President of Consumer & Shopper Insights, Brand Portfolio at The Estée Lauder Companies Inc. for a period of 2 years. During his tenure, he focused on consumer insights and shopper behaviors, which informed brand strategies across the corporation.
Career at L'Oréal
Mark Brooks dedicated 16 years to L'Oréal, serving as Senior Vice President for Consumer Insights, Analytics, & Customer Data Strategy. Based in New York, New York, he was instrumental in leveraging consumer data and analytics to drive brand and customer strategies from 2002 to 2018.
Experience at The NPD Group
Mark Brooks worked at The NPD Group as a Senior Account Manager from 1996 to 2002. Over the course of 6 years, he honed his skills in account management and contributed to the growth of the company's client relationships.
Education and Expertise
Mark Brooks studied at the University of North Carolina, building a strong foundation for his career in market intelligence and consumer insights. His expertise includes creating unique solutions to business challenges, leading to growth in both revenue and profit for domestic and international markets.