Markella Kapitsaki
About Markella Kapitsaki
Markella Kapitsaki is currently the Category & Shopper Activation Manager for Haagen-Dazs and Old El Paso at General Mills, with extensive experience in brand management across various industries.
Current Role at General Mills
Markella Kapitsaki currently holds the position of Category & Shopper Activation for Haagen-Dazs and Old El Paso in the Eastern Europe and Middle East (EEM) region at General Mills. In this role, she focuses on driving category and shopper engagement strategies for these prominent brands within the region.
Previous Roles at General Mills
Before her current role, Markella Kapitsaki served as the Regional Brand Manager for Dough and Baking products in the EEM region from 2019 to 2021. Prior to that, she was the Marketing Activation Manager for Greece, Cyprus, and Malta from 2017 to 2019. She initially joined General Mills as a Brand Manager from 2015 to 2017. These roles have provided her with deep insights into brand management and marketing activation on multiple levels.
Career at L'Oréal and Other Major Companies
Markella Kapitsaki worked as a Senior Product Manager for Lancôme at L'Oréal from 2014 to 2015. She also held the position of Senior Brand Manager at E.J. PAPADOPOULOS SA and had various brand management roles at Arla Foods amba and Danone Nutricia Early Life Nutrition. Her extensive experience spans multiple industries, including cosmetics, food, and nutrition.
Early Career and CRM Supervision
Markella's early career includes her time at Noose Extraordinary Marketing Services S.A. as a CRM Supervisor from 2004 to 2005. She also served in several roles at Numil Hellas S.A., including Junior Brand Manager for Cereals and Assistant Product Manager for Foods. These roles helped build her foundational skills in brand and product management.
Education and Expertise
Markella Kapitsaki holds a Bachelor of Science in Business Administration with a focus on Marketing Management and Marketing Communication from Deree College of The American College of. She graduated in 2003, equipping her with the educational background necessary for her extensive career in brand management.