Marlene Straszewski
About Marlene Straszewski
Marlene Straszewski is the Senior Director of Consumer Insights for the North America Region at General Mills, based in Minneapolis, Minnesota. She has extensive experience in the consumer goods industry, with a strong background in FMCG and brand equity.
Current Role at General Mills
Marlene Straszewski currently holds the position of Senior Director of Consumer Insights for the North America Region at General Mills, based in Minneapolis, Minnesota, United States. In this role, she focuses on understanding consumer behavior and preferences to influence marketing and product development strategies. Her position plays a crucial role in driving consumer-centric initiatives for the company's products across the North American market.
Previous Experience at General Mills
Marlene Straszewski has a long and varied history with General Mills. Prior to her current role, she served as Consumer Insights Director for Small Planet Foods from 2011 to 2012. She also worked as Global Consumer Insights Director from 1996 to 2012, where she gained substantial global experience in the consumer goods industry. Additionally, she held the position of Director of Consumer Insights from 1996 to 2011, contributing to the company's growth and consumer understanding over 15 years.
Early Career at Nielsen
Before joining General Mills, Marlene Straszewski worked at Nielsen from 1993 to 1996. She started as a Corporate Account Manager and later advanced to the role of Senior Corporate Account Manager. Based in New York, New York, United States, her work at Nielsen provided her with valuable insights into consumer data analytics and corporate account management.
Educational Background
Marlene Straszewski has a strong academic foundation, starting with her studies in Marketing and Business at the University of St. Thomas from 1988 to 1991. She furthered her education by earning a master's degree in International Management from the University of St. Thomas - School of Business between 1994 and 1998. This educational background has supported her extensive career in consumer insights and brand equity.
Expertise in Consumer Goods Industry
Marlene Straszewski brings significant expertise in Fast-Moving Consumer Goods (FMCG) and Brand Equity to her roles. Her extensive experience includes both global and North American markets. She is known for her skills in developing people and team visioning, which has been instrumental in her leadership positions at General Mills. Her comprehensive understanding of consumer behavior and preferences enables her to contribute effectively to the company's strategies and initiatives.