Matt Champagne
About Matt Champagne
Matt Champagne is the Associate Director Of Sales at General Mills in Mississauga, Ontario, Canada, with over a decade of experience in category management and trade marketing.
Current Position at General Mills
Matt Champagne is currently the Associate Director of Sales at General Mills in Mississauga, Ontario, Canada. In his role, he is responsible for overseeing sales strategies and initiatives to drive revenue growth for the company.
Previous Roles at General Mills
Matt Champagne has held multiple positions at General Mills since joining the company in 2017. His roles have included Customer Development Manager (2017-2018), Trade Strategy Manager (2019), and Strategic Revenue Manager - Pipeline (2019-2020). Each role has contributed to his extensive experience in sales and revenue management.
Career at The J.M. Smucker Company
Matt worked at The J.M. Smucker Company for a total of 5 years, starting as a Category Trade Marketing Analyst from 2010 to 2012. He then progressed to Category Advisor - Wal-Mart (2012-2014), Account Manager (2014), and Key Account Manager (2014-2017). His experience at The J.M. Smucker Company provided him with valuable skills in category and trade marketing.
Early Career and Roles at Canadian Tire and Henry Schein
Matt began his career as a Category Analyst at Canadian Tire, where he worked from 2008 to 2010. He then served as a Category Manager - Dental at Henry Schein in 2010 before transitioning to The J.M. Smucker Company in the same year. These roles laid the foundation for his career in category management and trade marketing.
Educational Background
Matt Champagne completed his marketing studies at Niagara College, where he studied from 2004 to 2007. In addition, he pursued studies in Sport Management at Brock University. His educational background has equipped him with foundational skills that have supported his career in sales and marketing.