Matthew Allard
About Matthew Allard
Matthew Allard is the Customer Director at General Mills in London, United Kingdom, with extensive experience in the FMCG food, beverages, and healthcare sectors.
Current Role at General Mills
Matthew Allard is currently serving as the Customer Director at General Mills, located in London, United Kingdom. He began this role in April 2017. In his position, Matthew leverages his extensive experience in the FMCG sector, which includes skills in business planning, commercial modelling, and category management. His expertise ensures that he effectively handles customer relationships and drives growth for the company.
Previous Experience at The Kraft Heinz Company
Before joining General Mills, Matthew Allard worked at The Kraft Heinz Company as a Commercial Category Controller. He held this position from 2016 to 2017, based in Hayes. During this year-long tenure, he was responsible for managing commercial categories and played a key role in driving the company's market presence.
Career at Mars
Matthew Allard served as the Category Controller for Grocery at Mars from 2014 to 2016. Located in Slough, United Kingdom, his role involved overseeing category management and developing strategic plans to enhance the company's performance in the grocery segment.
Various Roles at Bayer HealthCare
Matthew Allard spent a significant part of his career at Bayer HealthCare, where he held multiple roles from 2010 to 2014. His positions included Senior National Account Manager, National Accounts Manager, Senior Category Manager, and Category Manager. These roles, situated in Newbury, saw him managing key accounts such as Tesco and contributing to the company’s category insights and management strategy.
Background at United Biscuits
Between 2008 and 2010, Matthew Allard was employed at United Biscuits, where he served as the Category Insights Manager for Bagged Snacks and C&I. This role involved analyzing category insights to drive strategic decisions and improve product offerings, leveraging his profound understanding of the market dynamics within the snacks sector.
Early Career at Canadean Ltd.
Matthew Allard’s early professional journey began at Canadean Ltd., where he worked as a Senior Project Manager from 2000 to 2008. Over these eight years, he honed his project management skills and gained substantial experience in database architecture, MS Office programming, and agency management. This foundational role set the stage for his later success in the FMCG sector.
Expertise and Specializations
With a robust background in the FMCG food, beverages, and healthcare sectors, Matthew Allard specializes in business planning, commercial modelling, category insights, and management. His skill set includes extensive expertise in MS Office programming, database architecture and administration, and project management. His diversified experience across various leading companies underscores his versatility and strategic approach to commercial and category management.