Matthew Lieberman
About Matthew Lieberman
Matthew Lieberman is the Associate Consumer Insights Manager at General Mills, with a background in brand management, digital strategy, and analytics.
Current Role at General Mills
Matthew Lieberman currently serves as the Associate Consumer Insights Manager, Customer Insights at General Mills. In this role, he supports major retail clients including Albertsons, H-E-B, Hy-Vee, and Winco. His responsibilities focus on understanding and analyzing consumer behavior to drive strategic decisions for these clients. He leverages his comprehensive background in digital strategy, customer relationship management, and analytics to provide actionable insights.
Previous Roles at General Mills
Before his current role, Matthew Lieberman worked as an Associate Brand Manager at General Mills from 2018 to 2021. In this capacity, he was responsible for various brand management tasks in the Greater Minneapolis-St. Paul Area. His work involved developing and implementing brand strategies to enhance market presence and consumer engagement.
Early Career and Internships
Matthew Lieberman's career began with roles focused on analytics and digital marketing. He was a Search Analyst at MediaVest from 2013 to 2014, and a Paid Search Lead / Marketing Science Analyst at Grey Group from 2014 to 2016. During these roles, he specialized in paid search and social campaign management. He also interned as an MBA Marketing Intern with DICK'S Sporting Goods in 2017, gaining valuable experience in the Greater Pittsburgh Area.
Academic Background
Matthew Lieberman studied at the University of Chicago Booth School of Business, earning a Master of Business Administration (MBA) with concentrations in Marketing Management and Managerial and Organizational Behavior from 2016 to 2018. Prior to this, he studied Economics at the London School of Economics and Political Science in 2010-2011 and earned a Bachelor of Science in Economics from the University of Pittsburgh between 2008 and 2012.
Experience in Analytics and Consumer Insights
Matthew Lieberman has over a decade of experience in analytics and consumer insights. His professional journey includes roles at Trafficbuyer Digital, MediaVest, and Grey Group. At these companies, he gained extensive expertise in digital strategy, customer relationship management, and marketing analytics. His work across different cities like New York and Minneapolis has enriched his understanding of various market dynamics.