Max Groner
About Max Groner
Max Groner is an Associate Brand Manager Intern at General Mills and an MBA Candidate at the McCombs School of Business, University of Texas at Austin.
Current Roles at Amplify Snack Brands and General Mills
Max Groner currently holds dual roles within the marketing sector. As an Associate Brand Manager Intern at General Mills, he focuses on brand development strategies. Concurrently, he contributes as a Marketing Strategy MBA Consultant for Amplify Snack Brands, operating out of Austin, Texas. These positions emphasize his capability in managing and implementing marketing strategies in the food industry.
Previous Experience at SPINS
From 2016 to 2019, Max Groner worked at SPINS in the Greater Chicago Area. He initially held the role of Brand Growth Solutions Manager for two years, where he managed brand growth initiatives. Following this, he served as Product Architect for one year, focusing on product development and architecture. These roles provided him with extensive experience in brand management and product strategy.
MBA Candidate at McCombs School of Business
Max Groner is currently pursuing an MBA at McCombs School of Business, The University of Texas at Austin. This journey, started in 2019, has bolstered his expertise in business management and marketing strategies. His educational background supports his ongoing professional endeavors in the marketing and brand management sectors.
Educational Background: Northwestern University and The University of Texas
Max Groner holds a B.S. in Industrial Engineering and a B.A. in Psychology from Northwestern University, which he completed in 2013. He further advanced his education by attaining an MBA from The University of Texas at Austin's Red McCombs School of Business, where he studied from 2019 to 2021. His academic achievements have equipped him with a solid foundation in both engineering and business administration.
Skills and Expertise
Max Groner possesses expertise in various areas critical to marketing and product management. These include price elasticity, retail assortment optimization, secondary research, and concept evaluation. He is proficient in IBM SPSS for data analysis and skilled in designing questionnaires for consumer research. Additionally, he has advanced proficiency in MS Access and PowerPoint, essential tools for data management and presentation.