Melissa Gregory
About Melissa Gregory
Melissa Gregory is the Senior Manager of Digital and Technology at General Mills in the United States, with a strong background in CRM database marketing and digital transformation.
Current Position at General Mills
Melissa Gregory serves as the Senior Manager, Digital and Technology at General Mills in the United States. In this role, she oversees the integration of digital technologies into various business processes and leads initiatives to optimize digital capabilities within the company.
Previous Roles at General Mills
Before her current role, Melissa Gregory was the Manager of Owned Media Platforms from 2017 to 2021. In this capacity, she managed owned media strategy and execution. Prior to that, she worked as CRM Manager from 2015 to 2017, where she focused on customer relationship management and database marketing in the Greater Minneapolis-St. Paul Area.
Experience at Abbott
Melissa Gregory's tenure at Abbott included a range of roles from Marketing Analyst to Manager of CRM Campaigns and Database Operations. Between 2009 and 2015, she gained extensive experience in CRM database marketing, executed various marketing campaigns, and handled database operations. Her roles were based in the Columbus, Ohio Area.
Educational Background
Melissa Gregory earned a Bachelor's degree in Marketing from The University of Toledo. This educational background laid the foundation for her career in marketing and digital technology.
Digital Transformation Leadership
Melissa Gregory led a significant digital transformation initiative at General Mills. She focused on integrating Salesforce technology across multiple product teams. Her role involved collaborating with product and business leaders to prioritize and deliver impactful business solutions.
Collaborative Leadership
Known for her ability to resolve project roadblocks, Melissa Gregory ensures timely delivery and alignment across teams. She regularly collaborates with product and business leaders to determine and prioritize high-value deliverables. Her leadership extends to overseeing multiple product teams and maintaining clear communication between 4-5 product/project leads.