Michael Harad
About Michael Harad
Michael Harad is the Global Enterprise Director of Revenue Growth Management at General Mills, with extensive experience in strategy, marketing, and brand management across major companies.
Global Enterprise Director at General Mills
Michael Harad currently serves as the Global Enterprise Director of Revenue Growth Management at General Mills. He is based in Boca Raton, Florida, and leads enterprise revenue management for multiple segments including International, Pet, and Convenience/Foodservice. His role oversees a significant financial impact with $18B in sales and $4B in trade spend across more than 25 product categories and thousands of SKUs.
Previous Leadership at General Mills
Before his current role, Michael Harad held several key positions at General Mills. From 2016 to 2020, he was the Strategy Director for North America, Revenue Growth Management. From 2014 to 2016, he served as the Director of Corporate Strategy. Between 2005 and 2014, he was the Business Unit Director / Marketing Director. These roles allowed him to build a best-in-class team, culture, strategies, execution, and systems, contributing to successful turnarounds and P&L management.
Executive Experience in Marketing
Michael Harad has a wealth of executive experience in marketing. He has served as the President of Creative Intelligence from 2002 to 2011 and was the Vice President of Marketing at Carlson Marketing Group from 2001 to 2003. His career also includes a tenure as Vice President – Strategy and eCommerce at U.S. Bancorp from 1998 to 2001, followed by a role at Rapp Collins as Vice President, Director - Account Services from 1996 to 1998.
Early Career in Brand Management
Michael Harad began his career in brand management. He worked as a Director - Group Brand Manager at DowBrands from 1992 to 1996 and spent five years at Procter & Gamble (Richardson Vicks) in brand management roles from 1987 to 1992. His roles in these companies laid the foundation for his strong track record in business strategy and brand development.
Educational Background
Michael Harad has an extensive educational background. He studied at Cornell University, where he earned a Bachelor of Science (B.S.) in Hotel Administration. He also attended the Cornell Johnson Graduate School of Management, where he achieved a Master of Business Administration (MBA). His education has been instrumental in shaping his strategic and management skills, which have been recognized in prominent media outlets including the Wall Street Journal, Associated Press, CBS Television, AdAge, Star Tribune, and NPR.