Michael Mulholland
About Michael Mulholland
Michael Mulholland is a Brand Associate at General Mills with experience in brand planning and demand planning, and a strong educational background in business and supply chain management.
Title and Current Role
Michael Mulholland is currently working as a Brand Associate at General Mills. In this role, he is responsible for developing brand strategies, managing product launches, and enhancing brand identity. His work involves working closely with various teams to ensure the execution of effective marketing plans.
Previous Positions at General Mills
Before his current role, Michael Mulholland served as a Brand Planner at General Mills from 2022 to 2023. In this position, he was involved in planning and executing brand strategies to support the growth and market relevance of the company's products.
Work Experience at Ravago Americas
Michael Mulholland worked with Ravago Americas in multiple capacities. From 2021 to 2022, he served as a Demand Planner in Orlando, Florida, managing demand forecasts and supply chain processes. Prior to that, he worked as a Product Coordinator in Maitland, Florida, from 2020 to 2022, where he coordinated product-related activities and ensured the efficient delivery of materials.
Educational Background
Michael Mulholland completed his education at Florida State University. He achieved a Master of Business Administration (MBA) in Logistics, Materials, and Supply Chain Management in 2020, with a GPA of 3.94. Prior to this, he earned a Bachelor of Science (BS) in Finance in 2018. Additionally, he holds an Advanced Certificate of Education from Cambridge Assessment of Cambridge University, completed in 2015.
Key Projects and Initiatives
Michael Mulholland has been instrumental in several projects. He launched a Keto Yogurt Beverage, managing supply and capacity constraints while gaining incremental distribution. He also launched a multi-pack format to capitalize on growth and prioritize consumer value amid inflation. Additionally, he spearheaded a cross-category package refresh to make brand choices easier and more appealing for time-pressed consumers. His efforts have led to gaining distribution among America's top retailers, accelerating brand growth.