Michaela Sieben
About Michaela Sieben
Michaela Sieben is an International Brand Manager at General Mills in Hamburg, Germany, with extensive experience in brand management and consulting in the food and beverage industry.
International Brand Manager at General Mills
Michaela Sieben has been serving as an International Brand Manager at General Mills since December 2016. Based in Hamburg, Germany, she focuses on brand management initiatives for the Nordics and Iberia regions. Michaela has actively promoted brand campaigns such as #messfreechallenge, #TurnUpTacoFriday, and #makesomenoise. Her role involves overseeing and executing strategies that enhance the company's market presence in these regions. She brings extensive experience in international brand management, particularly within the food and beverage industry.
Previous Role at Joey's Pizza Service (Deutschland) GmbH
From 2014 to 2016, Michaela Sieben worked as a Brand Manager Franchise & Employer at Joey's Pizza Service (Deutschland) GmbH in Hamburg, Germany. In this role, she focused on developing and implementing brand strategies to enhance franchise operations and employer branding. Michaela's efforts were directed toward increasing brand visibility and consistency across all franchise locations, ensuring a strong and unified brand presence.
Consulting Experience at ESCH. The Brand Consultants GmbH
Michaela Sieben gained significant consulting experience at ESCH. The Brand Consultants GmbH from 2011 to 2014. Initially joining as an intern in 2011 for four months, she later took on the role of Consultant for three years in Saarbrücken, Germany. During her tenure, Michaela provided actionable insights and strategic recommendations to clients, helping them optimize their brand management and marketing efforts. Her role required a deep understanding of branding principles and effective communication with diverse client profiles.
Educational Background in Marketing
Michaela Sieben holds a Master of Science (M.Sc.) in Marketing/Marketing-Management, which she earned from Bergische Universität Wuppertal, where she studied from 2008 to 2011. Prior to that, she completed a Bachelor of Commerce (B.Com.) in International Marketing at Fontys Hogescholen, studying there from 2003 to 2007. Her educational background laid a strong foundation for her career in brand management, equipping her with critical skills and knowledge essential for success in this field.
Diverse Internship Experience
Throughout her career, Michaela Sieben has gained a wealth of experience through various internships across different industries. Notably, she interned at Keshan Infotech in Kolkata, India, in 2009-2010, where she gained international exposure. Additionally, she interned at Henkel, Dextro Energy, 3M Deutschland, and Deutsche Telekom in Germany, performing various roles from brand management to project coordination. These diverse experiences have contributed to her versatile skill set and comprehensive understanding of both national and international markets.