Michelle Brintnall Chester
About Michelle Brintnall Chester
Michelle Brintnall Chester is the Head of Brand Strategy & Marketing at Gold Medal Ventures, currently working at General Mills in Minneapolis, Minnesota.
Company
Michelle Brintnall Chester is currently serving as the Head Of Brand Strategy & Marketing at Gold Medal Ventures, a division within General Mills. The company is based in Minneapolis, Minnesota, United States. In her role, she leads strategy and marketing for brands within the BUILD, BUY, or PARTNER ecosystem. Her work focuses on creating brand strategies that reflect and respect diversity in the world.
Title
As the Head Of Brand Strategy & Marketing for Gold Medal Ventures, Michelle Brintnall Chester spearheads comprehensive marketing initiatives. She applies a career philosophy that emphasizes clarity, simplicity, and progress over perfection. Michelle demonstrates a passion for storytelling and clarity, ensuring that marketing efforts are both impactful and inclusive.
Education and Expertise
Michelle Brintnall Chester studied Marketing and completed her Bachelor of Business Administration (BBA) at the University of Notre Dame. She also attended Benilde-St. Margaret's School for her earlier education. Her expertise spans brand strategy, content strategy, and brand marketing, backed by years of practical experience in these domains.
Career Background
Michelle Brintnall Chester's career includes significant roles at renowned companies. She held the position of Brand & Experience Strategy Lead and Content Strategy Lead at General Mills between 2020 and 2023. Before this, she served as Head of Brand Marketing at Caribou Coffee for four years and as a senior and regular Brand Strategist at Periscope for a combined total of six years. Earlier in her career, she worked as a Senior Business Analyst at Target and held internships at Starcom MediaVest Group and Verizon Wireless. Additionally, she was the President of the University of Notre Dame Marketing Club.