Michelle Cusumano
About Michelle Cusumano
Michelle Cusumano is an Insights Manager at General Mills with over 18 years of experience in consumer insights and marketing.
Company
Michelle Cusumano is currently working at General Mills. She has been with the company for over 7 years, starting in November 2016. General Mills is a major American manufacturer and marketer of branded consumer foods. Michelle serves as the Insights Manager, where she leverages her extensive experience in consumer insights and marketing to help drive informed decision-making processes at the organization.
Title
Michelle Cusumano holds the position of Insights Manager at General Mills. In this role, she is responsible for analyzing and interpreting consumer data to provide strategic insights that influence the company's business and marketing strategies.
Education and Expertise
Michelle Cusumano studied at RMIT University, where she earned a Bachelor of Commerce (B.Com.) in Marketing. She has over 18 years of experience in the field of consumer insights and marketing, having worked extensively across various sectors including telecommunications, apparel, and healthcare. Her robust academic background and practical experience have equipped her with a comprehensive skill set in research and consumer behavior analysis.
Previous Roles in Consumer Insights
Michelle Cusumano has held several key positions in consumer insights and marketing across different organizations. She worked as a Project Manager at TNS from 2005 to 2007 in Melbourne, Australia. From 2007 to 2009, she held the role of Research Manager at Telstra, also in Melbourne. Subsequently, she served as the Consumer Insights Manager at Pacific Brands from 2010 to 2014. Michelle then moved to Melbourne IVF, where she worked in marketing from 2014 to 2016 before joining General Mills in late 2016.
Background in the Australian Market
Michelle Cusumano has a strong background in the Australian market, having spent the majority of her career working in Melbourne, Australia. Her extensive experience at companies like Telstra, Pacific Brands, and Melbourne IVF has provided her with a deep understanding of the local consumer landscape. This regional expertise has been integral in her role as Insights Manager at General Mills.