Michelle Ferber
About Michelle Ferber
Michelle Ferber is an Associate Channel Marketing Manager at General Mills, focusing on Walmart and Sam's Club in the fresh perimeter grocery sector. She has over 8 years of experience at General Mills and a diverse background in marketing roles at Polaris Industries and other companies.
Current Role at General Mills
Michelle Ferber is currently serving as the Associate Channel Marketing Manager for Walmart and Sam's Club in the fresh perimeter grocery sector. Based in Mississauga, Ontario, Canada, she utilizes her extensive experience in marketing management to effectively strategize and execute marketing plans for General Mills in this role.
Previous Positions at General Mills
Michelle Ferber previously served as the Associate Channel Marketing Manager for Non-Commercial Retail Venues at General Mills from 2013 to 2015. Her role involved creating and implementing marketing strategies across various non-commercial retail channels, contributing to her comprehensive understanding of the grocery and retail sectors.
Experience at Polaris Industries
Michelle Ferber held multiple roles at Polaris Industries, gaining substantial experience in marketing across different product categories. From 2011 to 2013, she was the Marketing Communications Manager for Snowmobiles. Between 2010 and 2011, she served as Marketing Communications Specialist for Parts, Garments, and Accessories. Additionally, she was the Apparel Product Manager from 2007 to 2009, where she was responsible for managing the company's apparel product line.
Educational Background
Michelle Ferber earned her Master's of Business Administration from the University of Minnesota's Carlson School of Management in 2013 after completing an accelerated one-year program. She also holds a Bachelor of Science degree from the same institution, which she achieved over a four-year period from 2003 to 2007.
Early Career Internships
During her early career, Michelle Ferber completed two marketing internships. In 2007, she interned at Honeywell for three months, gaining valuable corporate marketing experience. Prior to that, she completed a three-month internship at Endura Financial in 2006, where she began honing her marketing skills.