Michelle Marengo Liad
About Michelle Marengo Liad
Michelle Marengo Liad is the Senior Category Development Manager at General Mills in Chicago, Illinois, where she leads a team to develop category strategies and deliver strategic recommendations to key customers.
Current Role at General Mills
Michelle Marengo Liad is currently serving as the Senior Category Development Manager at General Mills in Chicago, Illinois, United States. In this role, she leads a team of three direct reports who develop holistic category strategies by leveraging tools, insights, and analytics from internal, syndicated, and customer-specific sources. She delivers strategic category recommendations to key Foodservice customers and internal cross-functional partners to improve product assortments, maximize profitability, and accelerate category growth.
Previous Roles at General Mills
Michelle's career at General Mills has included several positions. From 2017 to 2021, she was a Region Manager in Chicago, Illinois. Prior to that, she worked as an Account Executive in the General Mills Foodservice division from 2016 to 2017, and as a Field Customer Specialist in the General Mills Foodservice division from 2015 to 2016, both in the Orlando, Florida area. She also held the role of Field Customer Specialist in the General Mills Convenience division from 2012 to 2015. Her initial positions at General Mills included Business Management Associate from 2011 to 2012 and Business Management Associate Intern in 2010.
Educational Background
Michelle Marengo Liad earned a Bachelor of Science in Marketing and International Business from the University of Illinois at Urbana-Champaign - College of Business, where she studied from 2007 to 2011. Additionally, she studied Marketing and International Business at City University: Cass Business School in 2009. Before her university education, she attended Sycamore High School from 2003 to 2007.
Early Career Experience
Before transitioning to her roles at General Mills, Michelle worked as an Assistant for Business International Programs at the University of Illinois at Urbana-Champaign from 2008 to 2011. The position provided her with early career experience in the business field, helping to shape her skills in marketing and international business.
Leadership and Team Management
In her current role, Michelle recruits, hires, and develops a high-performing and highly engaged remote team. She develops tools to educate marketing and sales teams on the current state of and future opportunities in key categories, which helps to drive distribution, share growth, and deliver annual volume targets. Her leadership ensures that her team is equipped to deliver strategic insights and recommendations to key stakeholders.