Neely Thomas
About Neely Thomas
Neely Thomas is a Senior Marketing Communications Planner at General Mills, responsible for orchestrating plans across consumer levers and channels for Muir Glen and Cascadian Farm.
Current Position at General Mills
Neely Thomas holds the title of Senior Marketing Communications Planner at General Mills. In this role, Neely leads the orchestration of marketing plans across various consumer levers and channels for the brands Muir Glen and Cascadian Farm. Key responsibilities include analyzing and delivering campaign and content performance insights to optimize social media activations and brand partnerships. Additionally, Neely manages project timelines and budgets for packaging design work, collaborating closely with external agencies.
Past Experience at Annie's Inc.
Prior to joining General Mills, Neely Thomas worked at Annie's Inc. for six years in Berkeley. From 2017 to 2020, Neely served as a Senior Marketing Communications Planner. Before that, from 2014 to 2017, Neely held the role of Community Manager. During their tenure, Neely gained extensive experience in community management and strategic marketing communications.
Ownership of High Cotton Kitchen
Before joining Annie's Inc., Neely Thomas owned and operated High Cotton Kitchen in San Francisco, California, from 2013 to 2014. In this capacity, Neely managed all aspects of the business, providing a solid foundation in entrepreneurship and business management.
Educational Background
Neely Thomas studied at the University of Minnesota-Twin Cities, where they earned a Bachelor's Degree. This academic background laid the groundwork for a career in marketing and communications, equipping Neely with the essential skills and knowledge needed for success in their field.
Natural Products Expo Management
Neely Thomas is responsible for the planning, strategy, and execution of major events such as Natural Products Expo West and Expo East. These events are crucial for General Mills, especially for their natural and organic brands. Neely ensures that all aspects of these expos are meticulously managed to maximize brand visibility and engagement.