Nichole Norby
About Nichole Norby
Nichole Norby is the Global Consumer & Market Intelligence Manager at General Mills, with extensive experience in consumer insights and market intelligence within the food industry.
Title
Nichole Norby is the Global Consumer & Market Intelligence Manager at General Mills. She specializes in consumer insights and market intelligence within the food industry.
Current Role at General Mills
Nichole Norby currently holds the position of Global Consumer & Market Intelligence Manager at General Mills. In her role, she focuses on leveraging consumer insights and market data to drive strategic decision-making and innovation within the company.
Previous Roles at General Mills
Nichole Norby has a diverse background at General Mills, having held several roles over the years. She served as the Global Consumer & Market Intelligence Associate Manager for Annie’s Homegrown from 2019 to 2021. Prior to that, she was the Global Consumer Insights Senior Associate for Annie’s Homegrown, and before that, she worked as the Global Consumer Insights Associate for Nutrition Bar Innovation. Nichole started her career at General Mills as a Global Consumer Insights Intern in 2016.
Sustainable Agriculture Experience
Before her transition to a corporate role, Nichole Norby gained extensive experience in sustainable agriculture. She managed Back Forty Farm from 2014 to 2015 and participated in the Growing Farmers Initiative at Stone Barns Center. Additionally, she worked as a CSA Manager at Ralston Farm and as an Apprentice at Stone Barns Center for Food and Agriculture.
Educational Background
Nichole Norby earned a Master of Business Administration (MBA) from the University of Minnesota's Carlson School of Management, where she studied from 2015 to 2017. She also holds a BS/BA in Electrical Engineering from the University of San Diego. Her educational background blends technical and managerial expertise.
Early Career and Internships
Nichole Norby began her professional journey as an Intern at Goodrich in 2010, where she gained early experience in the engineering field. This experience laid the foundation for her future roles in market intelligence and consumer insights.