Nick De Leon

Nick De Leon

Associate Brand Manager Strategic Growth Channels @ General Mills

About Nick De Leon

Nick De Leon is an Associate Brand Manager at General Mills, specializing in Strategic Growth Channels in the Greater Minneapolis-St. Paul Area.

Current Position at General Mills

Nick De Leon is currently serving as an Associate Brand Manager, Strategic Growth Channels at General Mills. Based in the Greater Minneapolis-St. Paul Area, he manages the Bars portfolio in food away from home channels. This role involves developing and executing strategies to drive growth in these channels.

Previous Roles at General Mills

Before his current role, Nick De Leon worked at General Mills in several capacities. From 2021 to 2022, he was a Sr. Brand Associate focusing on Holistic Margin Management, Strategic Revenue Management, and Sustainability. Prior to this, from 2020 to 2021, he served as a Sr. Brand Associate- Strategic Growth Channels. His experiences at General Mills have provided him with a strong background in brand management and strategic growth.

Experience at Macy's

Nick De Leon has significant experience at Macy's, where he held multiple roles from 2018 to 2020. He began in Macy's Executive Development Program as an Assistant Digital Merchant- Trend Cosmetics. He then served as an Assistant Planner, working on Gadgets, Cutlery, Bakeware, and Storage. His final role at Macy's was as an Assistant Buyer for Personal Care and Kitchen Electrics. These positions contributed to his comprehensive understanding of merchandise planning and buying.

Education and Skills

Nick De Leon earned his Bachelor's degree in Economics, Retailing & Consumer Behavior from the University of Wisconsin-Madison, where he studied from 2014 to 2018. During his time in university, he also worked in various internship roles, which laid the foundation for his career in brand management and retail. Nick has developed proficiency in Microsoft Excel, ECLIPs, JDA Allocation, SQL, HTML, and CSS.

Professional Interests and Volunteering

Alongside his professional career, Nick De Leon is interested in applying his experience to volunteer work with nonprofits or local governments. Outside of work, he enjoys running, exploring new places, and helping register people to vote. His past roles have emphasized cost savings and value for consumers, values he hopes to continue in a volunteer capacity.

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