Nick De Witt
About Nick De Witt
Nick De Witt is the Senior Customer Manager for Kroger Meals, Baking, & Natural/Organic at General Mills in Minneapolis, Minnesota, overseeing a $700MM portfolio and managing director-level relationships with Kroger.
Title
Nick De Witt serves as the Senior Customer Manager for Kroger Meals, Baking, & Natural/Organic at General Mills in Minneapolis, Minnesota, United States.
Current Role at General Mills
In his current role at General Mills, Nick De Witt manages director-level relationships with Kroger across 15 General Mills brands. He leads a sales team of 20 members and oversees a $700 million portfolio. His responsibilities include developing and implementing trade strategies to drive revenue and share growth, managing a $200 million+ trade budget, and collaborating with Kroger and General Mills on strategy and product development.
Career at General Mills
Nick De Witt has had a progressive career at General Mills, beginning as a Customer Account Lead from 2016 to 2018 in Cincinnati, Ohio. He then became the Trade Planning Lead from 2018 to 2019 in Minneapolis, Minnesota. He served as the Product Sales Manager for Meals & Baking from 2019 to 2021, also based in Minneapolis. In his various roles, he has gained extensive experience in customer management, trade planning, and sales strategy.
Previous Experience at Target and U.S. Bank
Before joining General Mills, Nick De Witt held various analyst positions at Target in Minneapolis, Minnesota, including Merchandise Planning Business Analyst, Senior Merchandise Planning Business Analyst - Grocery, and Sr. Replenishment Analyst - Essentials. He also interned at U.S. Bank in different capacities, such as Finance Intern - Corporate Treasury and Global Corporate Trust Services Intern in London, United Kingdom.
Education
Nick De Witt studied at Imperial College London, where he completed a Study Abroad program in International Business in 2013. He holds a Bachelor's degree in Economics, Business Administration, and Management from St. John's University, obtained between 2010 and 2014. He completed his high school education at Mahtomedi Senior High School, graduating in 2010.