Nicole Ayers

Nicole Ayers

Business Unit Director Cereal @ General Mills

About Nicole Ayers

Nicole Ayers is the Business Unit Director for Cereal at General Mills in Minneapolis, Minnesota, with extensive experience in marketing, finance, and innovation in the food industry.

Title and Current Position

Nicole Ayers is the Business Unit Director for Cereal at General Mills, based in Minneapolis, Minnesota. In this role, she oversees the strategic direction and operational management of the cereal segment, focusing on market strategies, product development, and overall business performance.

Career at General Mills

Nicole Ayers has had a progressive career at General Mills. She initially joined the company as a Sr. Financial Analyst from 2009 to 2012 in the Greater Minneapolis-St. Paul Area. She then worked as a Marketing Manager from 2015 to 2017. In her current role as the Business Unit Director for Cereal, she leads a critical business unit, ensuring the company's cereal products remain strong competitors in the market.

Experience at Cereal Partners Worldwide

Nicole Ayers has also contributed significantly to Cereal Partners Worldwide (a joint venture between Nestlé and General Mills). She served as Marketing Finance Manager from 2012 to 2015 in Lausanne, Switzerland, and later as Head of Innovation Team from 2017 to 2020. In these roles, she drove new product development, market strategies, and financial planning for marketing initiatives.

International Experience

Nicole Ayers has extensive international experience, having worked in several countries, including Switzerland, Ghana, and the United States. Her international assignments have enriched her perspective on global market dynamics and business strategies. Her roles have varied from Marketing Finance Manager in Switzerland to Monitoring and Evaluation Coordinator in Ghana, demonstrating her versatility and expertise in multiple business domains.

Educational Background

Nicole Ayers holds an MBA in Finance/International Management from the University of Arizona, completed in 2009. She also studied International Business at ESSEC Business School and earned a BA in International Business/Political Science from San Diego State University. Her robust academic background has provided a strong foundation for her diverse and dynamic career.

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