Nicole Bryant
About Nicole Bryant
Nicole Bryant is the Consumer & Market Intelligence Associate Manager at General Mills, specializing in connecting data to actionable insights in the CPG industry.
Title: Consumer & Market Intelligence Associate Manager
Nicole Bryant currently holds the position of Consumer & Market Intelligence Associate Manager at General Mills. Based in the Greater Minneapolis-St. Paul Area, she is involved in leading initiatives on foresight and predictive analytics to anticipate future consumer trends. Her role also includes managing data stewardship initiatives that ensure data accuracy and integrity, demonstrating her commitment to high-quality data management.
Company: General Mills
Nicole Bryant works at General Mills as a Consumer & Market Intelligence Associate Manager. Her current responsibilities include leading key projects focused on foresight and predictive analytics, as well as managing data stewardship initiatives. She works from the Greater Minneapolis-St. Paul Area, providing consumer and shopper insights to guide strategic decision-making at the company. Her role involves connecting data to actionable insights within the CPG industry.
Previous Position: Category Insights Analyst at Oil-Dri Corporation of America
Before joining General Mills, Nicole Bryant spent three years (2017-2020) as a Category Insights Analyst at Oil-Dri Corporation of America in the Greater Chicago Area. In this role, she provided valuable insights into consumer behavior and category trends, aiding the company in its strategic marketing and category management efforts. Her expertise in connecting data to actionable insights was crucial in optimizing product offerings and market strategies.
Previous Experience at Nielsen
Nicole Bryant's extensive experience at Nielsen spanned several roles, including Associate Client Manager for the Global Professional Services, Kraft Account, and General Mills Account from 2013 to 2017. She also worked as an Analyst from 2011 to 2013, based out of Austin, MN. Her tenure at Nielsen involved providing consumer and shopper insights for Fortune 500 companies, leveraging a variety of data sources to inform strategic decisions.
Education: University of Minnesota - Carlson School of Management
Nicole Bryant studied at the University of Minnesota - Carlson School of Management, earning a BSB degree in Marketing, New Media Studies, and Spanish from 2006 to 2010. This educational background laid the foundation for her expertise in strategic marketing, brand management, and category management. Her academic training equipped her with the skills necessary to excel in her professional roles, particularly within the CPG industry.