Nicole Roberts
About Nicole Roberts
Nicole Roberts is the Senior Manager of Experience Planning at General Mills in Austin, Texas, with a background in global consumer insights and customer service management.
Current Role at General Mills
Nicole Roberts currently serves as the Senior Manager of Experience Planning at General Mills based in Austin, Texas. In this role, she focuses on enhancing consumer experience through innovative planning and strategic oversight.
Previous Role at General Mills
Nicole held the position of Global Consumer Insights Manager at General Mills from 2008 to 2017. During her nine-year tenure, she worked in both Minneapolis, MN and Austin, TX, where she co-built the framework for brand building and led a team to reimagine and redesign the measurement of brand equity globally.
Customer Service Director at Front Gate Tickets
From 2005 to 2006, Nicole Roberts was the Customer Service Director at Front Gate Tickets. In her one-year tenure, she managed customer service operations, ensuring high levels of customer satisfaction and operational efficiency.
Operations and Customer Service Manager at UC Berkeley
Nicole served as the Operations and Customer Service Manager at the University of California, Berkeley Athletic Ticket Office from 2002 to 2005. Over her three years in this role, she managed ticket operations and customer service to enhance the spectator experience.
MBA from The University of Texas at Austin
Nicole Roberts earned her MBA from The University of Texas at Austin - The Red McCombs School of Business from 2006 to 2008. This advanced degree equipped her with critical business and management skills that she has applied throughout her career.
BA in Economics from UC Berkeley
Nicole achieved her BA in Economics with Honors from the University of California, Berkeley, from 1998 to 2002. Her academic background in economics laid the groundwork for her strategic thinking and analytical skills.
Key Contributions at General Mills
Nicole has made significant contributions at General Mills, including piloting the Customer Experience (CX) discipline to understand and measure consumer experience. She also uncovered vital insights and guided strategy for brands such as Nature Valley, Larabar, and Annie’s.