Oshin Zachariah
About Oshin Zachariah
Oshin Zachariah is a Business Analyst at General Mills in Mumbai, India, with a background in marketing research and experience at Nielsen, PepsiCo, and Tata Consultancy Services.
Current Role at General Mills
Oshin Zachariah is a Business Analyst with General Mills, based in Mumbai, Maharashtra, India. In this role, Zachariah is responsible for analyzing business processes and providing insights to improve efficiency and performance. The position involves working on projects that enhance market strategies and consumer engagement.
Previous Experience
Before joining General Mills, Oshin Zachariah held a variety of positions, including a 10-month tenure as a Research Executive at Nielsen in Gurgaon, India. Additionally, Zachariah served as an Operations Executive at Sparxx Maritime & Logistics Pvt Ltd from 2017 to 2018, and as an Assistant System Engineer at Tata Consultancy Services Limited from 2015 to 2017 in Mumbai Area, India.
Internships and Early Career
Oshin Zachariah has had multiple internships that offered a wealth of experience in consumer insights and marketing effectiveness. Zachariah interned with PepsiCo and Nielsen in various capacities, involving FMCG, media effectiveness, and retail measurement. Notable projects include working on a new product launch in the Bread Spreads category and assessing the effectiveness of a Government campaign. These internships were instrumental in shaping Zachariah’s analytical skills and sector-specific knowledge.
Educational Background and Expertise
Zachariah holds a Post Graduate degree in Marketing Research from the Northpoint Center of Learning, earned in 2019. Complementing this, Zachariah also has a Bachelor of Engineering degree in Electronics and Telecommunication from Fr. Conceicao Rodrigues Institute of Technology, completed in 2015. This educational background has equipped Zachariah with a blend of technical and analytical expertise, particularly useful in the realms of business analysis and market research.
Project Involvement
Oshin Zachariah has worked on several notable projects. One such project involved devising strategies for increasing the market share of a body lotion brand. Another significant project dealt with understanding the effectiveness of a Government campaign. Additionally, Zachariah contributed to a project focused on the launch of a new product in the Bread Spreads category, emphasizing consumer attraction and value propositions. These projects showcase Zachariah's ability to conduct in-depth market analysis and develop actionable strategies.