Pascal Beauchemin
About Pascal Beauchemin
Pascal Beauchemin is the Sales Director Metro/UGI at General Mills in Montreal, with extensive experience in sales, trade marketing, and people management.
Current Role at General Mills
Pascal Beauchemin is currently serving as the Sales Director Metro/UGI at General Mills in Montreal. In this role, he oversees sales operations, focusing on achieving sales targets and managing customer relationships. His responsibilities include strategic planning, customer negotiations, and driving sales growth within the Metro/UGI segment.
Previous Experience at General Mills
Before his current position, Pascal Beauchemin held several roles at General Mills. He served as Trade Marketing Director for nine months from 2014 to 2015, where he was responsible for developing and executing trade marketing strategies. From 2013 to 2014, he was the National Sales Director - Liberte, focusing on national sales efforts. Additionally, he was the Sales Director Metro/Longo's from 2011 to 2013, directing sales initiatives for the Metro and Longo's retail environments.
Career at Unilever
Pascal Beauchemin worked at Unilever from 1996 to 2011, where he held positions as Team Leader and Trade Marketing Manager. During his 15-year tenure, he gained extensive experience in trade marketing and team leadership, operating in both Toronto and Montreal. His role involved managing marketing initiatives, leading teams, and enhancing the brand's market presence.
Educational Background
Pascal Beauchemin studied at HEC Montréal, where he obtained a Baccalauréat in Administration et gestion des affaires, général. His education at HEC Montréal, completed from 1994 to 1996, provided him with a foundational understanding of business administration and management, preparing him for his future roles in the industry.
Skills and Expertise
Pascal Beauchemin is known for his strong analytical rigor and strategic thinking. He possesses extensive experience in customer negotiations, aiming to meet sales targets. His work ethic, passion, and determination are well-recognized. Additionally, he has experience in people management, structure design, and integration. Bilingual in English and French, he has also gained significant head office experience, having lived in Toronto for many years.