Paul Schroeder
About Paul Schroeder
Current Role at General Mills
Paul Schroeder currently holds the position of Associate Manager, Consumer Insights - Modern Capabilities at General Mills. Based in the Greater Minneapolis-St. Paul Area, he is responsible for understanding and leveraging consumer insights to drive modern capabilities for the company. His role involves applying both qualitative and quantitative research methodologies to inform and support business strategies.
Previous Positions at General Mills
Paul Schroeder has an extensive history with General Mills, working in various roles within the Consumer Insights department since 2011. His previous positions include Senior Associate, Consumer Insights - Best Practices (2017-2018), Consumer Insights - Innovation (2015-2017), Consumer Insights - Communication (2015), Consumer Insights - Progresso Soup (2014-2015), and Consumer Insights - Strategic Analytics (2011-2014). Each role involved managing consumer insights to support different product categories and strategic goals.
Experience at Carbonview Research and Other Companies
Before joining General Mills, Paul Schroeder was a Senior Account Manager at Carbonview Research from 2007 to 2011. He also worked at Maritz as a Research Manager in 2007 and held multiple roles at MarketTools from 2003 to 2007, including Sample Manager and Research Manager. His early career included a position as Project Manager at Ameriprise Financial from 2001 to 2003.
Educational Background
Paul Schroeder earned a Master’s degree in Industrial and Organizational Psychology from Minnesota State University, Mankato, where he studied from 1999 to 2001. Prior to that, he obtained a Bachelor's degree in Psychology from the University of Nebraska at Omaha, completing his studies from 1994 to 1999. His educational background provided him with a strong foundation in psychology and research methodologies.
Project Management and Research Expertise
Paul Schroeder has a proven track record in managing consumer insights projects across various product categories, including Progresso Soup and strategic analytics at General Mills. His expertise extends to both qualitative and quantitative research methodologies, with a strong focus on continuous process improvements. Throughout his career, he has managed project staff and ensured the quality standards of research projects, applying his comprehensive understanding of market research to consumer insights.