Peter Everett
About Peter Everett
Peter Everett is the VP of Marketing for Europe, Australia, Asia, and Latin America at General Mills, with over 20 years of experience in marketing leadership roles across multiple continents.
Company
Peter Everett is currently working at General Mills, based in Minneapolis, Minnesota, United States. He is serving as the VP of Marketing for Europe, Australia, Asia, and Latin America. His role involves overseeing marketing strategies for these diverse regions, ensuring the company's products meet the needs of varied consumer bases.
Title
Peter Everett holds the position of Vice President of Marketing for Europe, Australia, Asia, and Latin America at General Mills. He assumed this position in September 2021, leveraging his extensive experience to lead and execute marketing initiatives across these continents.
Education and Expertise
Peter Everett holds an MBA from Harvard Business School, obtained between 2000 and 2002. He also holds a Bachelor's degree in French Studies and Political Science from Carleton College, where he studied from 1993 to 1997. His educational background provided a robust foundation for his career in marketing, combining business acumen with an understanding of international cultures and political environments.
Background
Peter Everett has over 20 years of experience in marketing leadership roles. Before his current role, he was the VP and Managing Director for General Mills Australia & New Zealand from 2014 to 2021. Prior to that, he played a key role in the snacks division's expansion between 2012 and 2014. He also managed the marketing strategy for the adult cereals segment from 2010 to 2012. Earlier in his career, he directed marketing for Cereal Partners Worldwide in South West Europe for 13 years.
Achievements
Peter Everett's notable achievements include leading the significant expansion of General Mills' snacks division into new categories from 2012 to 2014. During his tenure at Cereal Partners Worldwide, he significantly contributed to regional growth in South West Europe, showcasing his strategic marketing prowess. His extensive experience across various continents has been central to his success in his current role, where he oversees marketing for Europe, Australia, Asia, and Latin America.