Peter Roberts

Peter Roberts

Business Analytics Manager Grocery @ General Mills

About Peter Roberts

Peter Roberts is a Business Analytics Manager at General Mills in Uxbridge, specializing in grocery and food solutions, with over a decade of experience in financial analysis and business analytics.

Current Role at General Mills

Peter Roberts currently serves as the Business Analytics Manager for Grocery at General Mills in Uxbridge. In this role, he also manages analytics for JS/Waitrose, Food Solutions, and Ireland. He closely collaborates with senior marketing managers to enhance account performance, with an emphasis on mix management and profitability analysis for various channels and customers.

Previous Positions at General Mills

Peter has had a long tenure at General Mills, having joined the company in 2006. He has previously served as Senior Financial Analyst for OEP/NV/WCF from 2008 to 2011 and as Senior Financial Analyst for GG & BC from 2006 to 2008. During these periods, he was based in Uxbridge, London, UK.

Education and Academic Background

Peter Roberts holds a Bachelor of Science (BSc) in Business/Managerial Economics from Liverpool John Moores University, where he studied from 1994 to 1997. He also has qualifications in Accounting and Finance from The Chartered Institute of Management Accountants. Additionally, he completed 4 A-Levels at Xaverian 6th Form College and achieved 9 GCSEs at Barlow RC High School.

Analytical and Reporting Systems Development

Peter developed internal tracking and reporting systems at General Mills to align trading plans with the strategic visions of customers. His work ensures that the company's trading approaches are data-driven and aligned with customer goals.

Scenario Planning and Analytical Modeling

In his role at General Mills, Peter proactively delivers scenario planning and analytical modeling. These efforts support decision-making processes for new product launches and profitability analysis, providing critical insights for the business.

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