Pravin Parulekar
About Pravin Parulekar
Pravin Parulekar is the Director of Digital and Data Architecture at General Mills, with extensive experience in technology strategy and digital transformation across various industries.
Current Role at General Mills
Pravin Parulekar is currently serving as the Director of Digital and Data Architecture at General Mills. In this role, he leads the integration and API modernization efforts for digital capabilities and data domains. He is also instrumental in defining a 3-year technology strategy roadmap for MarTech, SalesTech, and eCommerce. His extensive experience ensures the optimization of digital and data architecture for enhancing business processes.
Previous Experience at Wells Fargo
Pravin Parulekar worked as the SVP of Technology Strategy and Architecture for the Marketing and Public Affairs Domain at Wells Fargo from 2019 to 2022. During his tenure in the San Francisco Bay Area, he was responsible for aligning technology strategies with business objectives and played a crucial role in advancing the company's technological infrastructure.
Educational Background
Pravin Parulekar earned an MBA in Strategy, Entrepreneurship, and Marketing from the University of California, Berkeley, Haas School of Business, from 2008 to 2011. Prior to this, he completed his Bachelor of Engineering in Electrical Engineering at the University of Mumbai. His educational background has provided him with a strong foundation in both technical and business disciplines.
Expertise in Marketing Technology
Pravin Parulekar has hands-on technical expertise in various AdTech and MarTech tools including DMP, DSP, CMS/DAM, CRM, eCommerce, and Analytics. He has a specialization in creating omni-channel customer experiences using advanced technology solutions. His skills extend to managing vendor relationships from RFI/RFP stages through to post-go live design and implementation, contributing significantly to business development and digital transformation initiatives.
Early Career and Roles
Pravin Parulekar's career began at Tata Infotech Limited as a Senior Software Engineer from 1997 to 1999. He then worked at eBusiness Design as a Tech Lead/Application Architect from 1999 to 2002, followed by a role as an Application Architect at DirectApps from 2002 to 2004 in Roseville, CA. He moved on to SapientNitro, where he served as Senior Manager, Technology, from 2004 to 2015. He has also held positions at The Clorox Company and Intuit, where he contributed to digital transformation and marketing technology initiatives.