Priscila Pizano
About Priscila Pizano
Priscila Pizano is the Marketing Director Brazil at General Mills, with extensive experience in marketing roles within the company since 2006.
Title
Priscila Pizano serves as the Marketing Director Brazil at General Mills. She is responsible for leading the marketing strategies and campaigns within the Brazilian market.
Professional Experience at General Mills
Priscila Pizano's tenure at General Mills encompasses multiple roles over several years in São Paulo and the wider Brazilian region. From 2019 to 2020, she worked as the Marketing Head and Route to Marketing Leader, following her role as Sr Marketing Manager Yoki from 2017 to 2019. Prior to Yoki, she served as Sr Marketing Manager Snacks from 2015 to 2017 and Brand Manager (Seasonings and Convenient Meals) from 2014 to 2015. Her initial roles at the company included Brand Manager (Innovation and Seasonings category) in 2013-2014, Local Brands Innovation Manager in 2012-2013, Regional Marketing Manager in 2011-2012, and Marketing Analyst for Häagen-Dazs in 2008. Priscila's earliest roles included Demand Planner from 2007 to 2008 and Marketing Analyst for Häagen-Dazs from 2006 to 2007.
Education and Expertise
Priscila Pizano holds a specialization in Administração from FGV - Fundação Getulio Vargas, completed from 2007 to 2009. She also has a bachelor's degree in Relações Internacionais from Universidade de São Paulo, achieved from 2002 to 2005. Her professional expertise includes ATL and BTL campaign development, trade marketing, new product launches, and leading sales and operations meetings to focus on KPIs.
Campaign Development and Marketing Skills
With extensive experience in both ATL (Above The Line) and BTL (Below The Line) campaign development, Priscila Pizano has orchestrated significant marketing strategies to boost brand presence. Her proficiency encompasses a wide range of trade marketing and new product launches, enhancing visibility and consumer engagement within the Brazilian market.
Regional Marketing Initiatives
Throughout her tenure at General Mills, Priscila Pizano has been involved in various regional marketing initiatives across Latin America (LATAM). Her responsibilities included driving demand planning and collecting market trends, which provided important business inputs.