Raquel Sanchez Fernandez
About Raquel Sanchez Fernandez
Raquel Sanchez Fernandez is the Brand Manager for Bfy Snacks at General Mills in Minneapolis, Minnesota. She has extensive experience in brand management and strategic marketing across various international markets, including Europe, the US, Africa, and the Middle East.
Current Role at General Mills
Raquel Sanchez Fernandez currently serves as the Brand Manager for Better-for-You (Bfy) Snacks at General Mills. Located in Minneapolis, Minnesota, United States, she has been with the company for over six years since October 2017. In her role, she focuses on managing and promoting healthier snack options within the company's product portfolio.
Previous Roles in Brand Management
Before her current role at General Mills, Raquel held several key positions in brand management. She worked at Rb as the Brand Manager for Ena Hh from 2016 to 2017 in Berks, West Berkshire, United Kingdom. Prior to that, she was the Brand Manager for Europe at Gallina Blanca for eight months in 2016 and served as the Product Manager for Europe and the US at Gbfoods from 2014 to 2015. Additionally, she was a Strategic Marketing Assistant for Africa and Middle East at Gbfoods from 2013 to 2014.
Experience in the Banking Sector
In addition to her extensive background in brand management, Raquel has experience in the banking sector. She worked as a Personal Banking Advisor at Banco Sabadell in Sabadell, Catalonia, Spain for two months in 2013. This role provided her with insights into financial services and customer advisory tasks.
Educational Background
Raquel Sanchez Fernandez has a diverse educational background. She studied at Aalto University and Ivey Business School at Western University in 2012. She earned her degree in Economics from the University of Navarra, where she studied from 2009 to 2013. This comprehensive education has provided her with a solid foundation in economics and business management.
Diverse Regional Experience
Raquel's career has spanned multiple regions, including Europe, the US, Africa, and the Middle East. She has managed brand strategies, product launches, and marketing initiatives across these diverse markets. Her international experience has equipped her with a deep understanding of varied consumer behaviors, market dynamics, and strategic marketing approaches specific to different regions.