Ray Joncas
About Ray Joncas
Ray Joncas is the Vice President, Brand and Business Unit Director at General Mills, known for his pragmatic approach to business and expertise in brand building and innovation.
Company
Ray Joncas is currently serving as Vice President, Brand and Business Unit Director at General Mills in Minneapolis, Minnesota, United States. He is responsible for the stewardship of industry-leading brands including Larabar, Fiber One, and Epic Provisions Meat Snacks. Alongside, Ray also holds the role of Executive Sponsor for the G-Works Innovation Team at General Mills.
Title
Ray Joncas holds the position of Vice President, Brand and Business Unit Director at General Mills. In his capacity as an executive, Ray directs overall brand strategy and business unit operations, with a strong focus on innovation and enhancing market presence. Additionally, he serves as Executive Sponsor for the company's G-Works Innovation Team, where he drives forward-thinking initiatives.
Education and Expertise
Ray Joncas completed his Master of Business Administration (MBA) from The Wharton School in 1997. He also holds a Bachelor of Science in Business Administration from UNH Peter T. Paul College of Business and Economics, which he achieved in 1990. His educational background equips him with a robust foundation in strategic management and business operations.
Background
Ray Joncas has had a significant tenure at General Mills, starting as a Business Team Manager from 1990 to 1995 in Greater Boston Area. He then held the role of Business Unit Director - Meals & Baking Operating Unit from 2014 to 2021. Prior to his current role, Ray led shopper marketing at Walmart for three years, where he developed deep expertise in sales and channel management.
Achievements
Ray Joncas has been recognized for attracting and retaining top talent, contributing to a positive and inclusive work environment. He was promoted to Vice President and corporate officer to lead the $1.5 billion U.S. Bars Business Unit. Known for his pragmatic approach to business, Ray combines his passion for brand building with a focus on innovation to drive success.