Rebeca Dauscha
About Rebeca Dauscha
Rebeca Dauscha is a Senior Associate Brand Manager at Cascadian Farm, part of General Mills in Minnesota. She has a diverse background in brand management and consulting, with experience at Bayer, Roland Berger, and General Mills, and holds an MBA from Harvard Business School.
Current Position at General Mills
Rebeca Dauscha is currently serving as the Senior Associate Brand Manager for Cascadian Farm at General Mills. Based in Minnesota, United States, she is responsible for overseeing the branding and marketing strategies for the Cascadian Farm line. Her role involves developing innovative consumer-first ideas, managing product portfolios, and implementing strategic revenue management initiatives.
Previous Experience at General Mills
In 2019, Rebeca worked as an Associate Brand Manager Intern for Betty Crocker at General Mills. Located in the Greater Minneapolis-St. Paul Area, this position lasted for 2 months. During this internship, she gained experience in brand management and contributed to various marketing and branding efforts for the Betty Crocker product line.
Brand Manager Experience at Bayer
From 2015 to 2018, Rebeca Dauscha worked as a Brand Manager for Coppertone at Bayer Brazil. In her 3-year tenure, she was responsible for managing the Coppertone brand, which included developing marketing strategies, overseeing product development, and implementing promotional campaigns to enhance brand value and market presence.
Consultant Role at Roland Berger
Between 2012 and 2015, Rebeca served as a Consultant at Roland Berger. Over these 3 years, she provided strategic insights and advisory services to clients across different industries. Her responsibilities included analyzing market trends, developing business strategies, and delivering actionable recommendations.
Educational Background
Rebeca Dauscha holds a Master of Business Administration (MBA) with distinction from Harvard Business School, completed between 2018 and 2020. She also holds a degree in Economics from Faculdade de Economia e Administração da Universidade de São Paulo (FEA-USP), which she completed from 2009 to 2012. Additionally, Rebeca pursued a University Exchange Program in International Business Administration at Wiesbaden Business School from 2011 to 2012, and she completed a Brand Management course at FGV - Fundação Getulio Vargas in 2016.