Rekha Mathew
About Rekha Mathew
Rekha Mathew is the Manager of Consumer & Market Intelligence / Applied Analytics and Measurement at General Mills in the Greater Minneapolis-St. Paul Area.
Current Role at General Mills
Rekha Mathew currently serves as the Manager of Consumer & Market Intelligence / Applied Analytics and Measurement at General Mills. Based in the Greater Minneapolis-St. Paul Area, she has been with the company since January 2014. Her work primarily involves leveraging consumer insights and market data to drive strategic decisions and optimize business performance.
Previous Experience at Coca-Cola Refreshments
In 2012, Rekha Mathew worked at Coca-Cola Refreshments as the Senior Category Advisory Manager for a duration of 11 months. During her tenure, she was responsible for providing strategic category guidance aimed at enhancing market share and improving revenue performance.
Career at SUPERVALU
From 2007 to 2013, Rekha Mathew served as the Manager of Business Support (Category Manager) at SUPERVALU in the Greater Minneapolis-St. Paul Area. Over the course of six years, she managed category roles, strategic sourcing, and vendor management while contributing to significant business results and growth.
Educational Background
Rekha Mathew has a diverse educational background. She studied International Relations at Jawaharlal Nehru Vishvavidyalaya and obtained both a Masters and an M.Phil. Additionally, she completed a Mini Masters in Retail and Category Management at St. Thomas University, MN.
Skills and Expertise
Rekha Mathew possesses extensive experience in both qualitative and quantitative market research methods within the consumer packaged goods (CPG) industry. She is experienced with various market research tools such as Syndicated Nielsen Panel and Scantrack data, Nielsen Price Evaluator, and Answers On Demand. Her skills include strategic sourcing and pricing, procurement, and vendor management, applied through a data-driven approach. She specializes in recruiting and motivating productive teams, and holds expertise in trade and pricing analytics, in-store intercepts, and concept testing.