Ricardo Fernandez
About Ricardo Fernandez
Ricardo Fernandez is the Segment President, International at General Mills, overseeing brands in over 100 countries from Minneapolis, Minnesota.
Title
Ricardo Fernandez is the Segment President, International at General Mills, based in Minneapolis, Minnesota, United States.
Company
Ricardo Fernandez currently works at General Mills as Segment President, International. He oversees a diverse portfolio of iconic brands, including Häagen-Dazs, Blue Buffalo, Nature Valley, and Old El Paso. His responsibilities also extend to local brands like Yoki, Kitano, and Wanchai Ferry in the International segment.
Career at General Mills
Ricardo Fernandez has held multiple leadership positions at General Mills since joining the company in 2000. He previously served as President of the U.S. Morning Foods Operating Unit (2020-2023), President of the Latin America Region (2016-2020), and Vice President Marketing of the Frozen Division (2012-2014). He also held the roles of Managing Director for Brazil (2010-2012) and Marketing Director for Latin America & South Africa (2008-2010).
Previous Experience
Before his current role, Ricardo Fernandez worked at Cereal Partners Worldwide (a joint venture between Nestlé and General Mills) as Global Vice President Marketing from 2014 to 2016. Earlier in his career, he served as Business Development Manager at AT&T Universal Card from 1995 to 1998.
Education and Expertise
Ricardo Fernandez earned his Master of Business Administration (MBA) with a focus on Marketing/Marketing Management from the University of Michigan - Stephen M. Ross School of Business (1998-2000). He also holds a Bachelor of Science in Business Administration (BSBA) in Finance & Economics from the University of Florida - Warrington College of Business (1991-1995).
Board Memberships and Sponsorships
Ricardo Fernandez serves on the board of Second Harvest Heartland, a hunger relief organization. Additionally, he is the executive sponsor of General Mills’ The Familia Network, an employee resource group dedicated to supporting Hispanic and Latino employees.