Rita Licu
About Rita Licu
Rita Licu is an Associate Brand Manager at General Mills, overseeing Annie's Snacks. She has a strong background in brand management and marketing, with notable achievements in product launches and digital campaigns.
Company
Rita Licu is currently working at General Mills as an Associate Brand Manager for Annie's Snacks. She has been with General Mills in various roles since 2016, focusing on brand management, product innovation, and marketing strategies.
Title
Rita Licu holds the title of Associate Brand Manager for Annie's Snacks at General Mills. In this role, she is responsible for overseeing brand strategy and executing marketing campaigns.
Education and Expertise
Rita Licu studied at the University of Miami - School of Business, where she earned Magna cum laude Bachelor degrees in Marketing and International Relations from 2012 to 2015. She also completed her high school education at South Fork High School from 2008 to 2012.
Background
Rita Licu has a diverse professional background with experience in marketing, brand management, and sales. Her career began with roles at Northwestern Mutual and J.Crew before moving into the food and beverage industry with Chef Jessie Restaurants and General Mills. During her tenure at General Mills, she has worked in multiple capacities, including Senior Brand Associate for Cereal Innovation and Progresso.
Achievements
Rita Licu led a cross-functional team to successfully launch a new product line under Annie's Snacks, capturing a 15% market share within the first year. She developed and executed a digital marketing campaign that boosted online sales by 20%. In 2022, she received the 'Rising Star' award at General Mills for her outstanding performance in brand management. Additionally, she was a guest speaker at the 2022 Brand Innovators Summit.