Roanna W.
About Roanna W.
Roanna W. is the Senior Associate Brand Manager for Lucky Charms at General Mills, with a background in marketing and consulting.
Company
Roanna W. currently works at General Mills, a major American multinational manufacturer and marketer of branded consumer foods. She holds the position of Senior Associate Brand Manager for Lucky Charms, a popular cereal brand under the General Mills portfolio.
Title
Roanna W. serves as the Senior Associate Brand Manager for Lucky Charms at General Mills. In this role, she is responsible for leading marketing strategies and campaigns aimed at growing the Lucky Charms brand.
Professional Experience
Roanna W.'s professional journey began with roles in financial consulting at Oliver Wyman, where she worked as Financial Services Consultant and Consultant from 2012 to 2015. She later transitioned to the marketing and operations field, serving as Marketing and Sales Manager at Bevi from 2015 to 2016 and COO at GENESYS Consulting Services from 2018 to 2020. Her career at General Mills includes roles such as Associate Marketing Manager MBA Intern for Natural & Organic Yogurt and Senior Associate Brand Manager for Yogurt Innovation before her current role managing the Lucky Charms brand.
Education and Expertise
Roanna W. holds a Master of Business Administration (MBA) from Harvard Business School, which she earned between 2016 and 2018. Prior to this, she completed her Bachelor of Arts (B.A.) in Economics and Public Policy at Dartmouth College, where she studied from 2009 to 2013. Her educational background equips her with both theoretical knowledge and practical insights in business management, marketing, and economics.
Role at General Mills
At General Mills, Roanna W. has contributed significantly to the growth of the Lucky Charms brand. She has led marketing strategies, focusing on digital and social media campaigns, developed and executed consumer insights research, and collaborated with cross-functional teams to enhance the brand's market presence. She also played a key role in the successful launch of a new product variant and participated in industry conferences representing the brand.