Rocio Zumalacarregui
About Rocio Zumalacarregui
Rocio Zumalacarregui is the Marketing & Category Manager for Old El Paso at General Mills, with extensive experience in trade marketing and category management across multiple international companies.
Title
Rocio Zumalacarregui is the Marketing & Category Manager for Old El Paso at General Mills.
Current Position at General Mills
Rocio Zumalacarregui holds the position of Marketing & Category Manager for Old El Paso at General Mills. In this role, she oversees marketing strategies and category management, enhancing the brand's market presence and driving its growth within the competitive food marketing sector.
Previous Experience at Bel
Rocio Zumalacarregui worked at Bel in various roles from 2018 to 2022. She served as Trade Marketing Minibabybel and as Trade Marketing Supermercados & Category Manager. In these roles, she managed trade marketing activities and contributed to category management, focusing on the Spanish market in Madrid and its environs.
Career at Newell Brands
From 2016 to 2018, Rocio Zumalacarregui was the Category Manager at Newell Brands in London, United Kingdom. This position provided her with significant international experience, allowing her to develop and implement category management strategies in a global context.
Roles at Freudenberg Home and Cleaning Solutions GmbH
Rocio Zumalacarregui worked for Freudenberg Home and Cleaning Solutions GmbH from 2012 to 2014. During her tenure, she served as Regional Sales Account Manager and Gestor Punto de Venta. Her responsibilities included managing sales accounts and overseeing point-of-sale operations, enhancing the company's reach in the Madrid region.
Educational Background
Rocio Zumalacarregui holds a BBA from the International University in Geneva and completed a Marketing y Gestión Comercial program at ESIC: Business & Marketing School. Her education provided a foundation in business administration and marketing management, equipping her with the skills required for her professional roles.