Rocío Zumalacarregui Calderón
About Rocío Zumalacarregui Calderón
Rocío Zumalacarregui Calderón is the Marketing & Category Manager for Old El Paso at General Mills, with extensive experience in trade marketing and category management across various international companies.
Title and Current Role at General Mills
Rocío Zumalacarregui Calderón currently holds the title of Marketing & Category Manager for Old El Paso at General Mills. In her role, Rocío is responsible for overseeing marketing strategies, category management, and promotional activities for the Old El Paso brand. Her significant experience in both trade marketing and category management positions her as a key player in the company's marketing initiatives.
Previous Experience at Bel
Prior to her current role, Rocío Zumalacarregui Calderón worked at Bel, where she first held the position of Trade Marketing Supermercados & Category Manager from 2018 to 2022. Later, she transitioned to the role of Trade Marketing Minibabybel, from 2020 to 2021. During her tenure, she managed marketing strategies, promotional activities, and category management, contributing significantly to the brand's market presence in Madrid y alrededores, España.
Category Manager Role at Newell Brands
Between 2016 and 2018, Rocío Zumalacarregui Calderón served as a Category Manager at Newell Brands in London, Reino Unido. In this capacity, she was responsible for overseeing category strategies, managing product assortments, and collaborating with key stakeholders to drive category growth and performance in the competitive London market.
Sales and Marketing Experience at Freudenberg
Rocío Zumalacarregui Calderón gained valuable sales and marketing experience at Freudenberg Home and Cleaning Solutions GmbH, where she worked from 2012 to 2014. Initially serving as a Gestor Punto de Venta, she was later promoted to Regional Sales Account Manager in Madrid, Spain. In these roles, she managed key accounts, developed sales strategies, and implemented effective promotional campaigns.
Educational Background
Rocío Zumalacarregui Calderón has a strong educational background in marketing and business. She earned a Bachelor of Business Administration (BBA) from the International Institute in Geneva in 2009. Additionally, she completed a degree in Marketing y Gestión Comercial from ESIC Business & Marketing School, where she studied from 2005 to 2010. Her education has equipped her with the skills and knowledge needed to excel in her marketing and management roles.