Russell Reeve

Russell Reeve

Associate Brand Manager @ General Mills

About Russell Reeve

Russell Reeve is an Associate Brand Manager at General Mills in the Greater Minneapolis-St. Paul Area, with a background in healthcare consulting and a dual focus in economics and business strategy from Brigham Young University.

Title

Russell Reeve holds the position of Associate Brand Manager at General Mills. His role is situated in the Greater Minneapolis-St. Paul Area.

Current Position at General Mills

As an Associate Brand Manager at General Mills, Russell Reeve is currently responsible for overseeing brand strategies and product launches. His current location is the Greater Minneapolis-St. Paul Area. He applies his expertise in innovative leadership techniques to manage brands effectively.

Past Experience at General Mills

Russell Reeve previously served as an Associate Brand Manager Intern at General Mills in 2020. During this 2-month internship in Minneapolis, Minnesota, he gained valuable experience that he now leverages in his current position.

Previous Roles at Mercer

Russell Reeve has accumulated significant experience at Mercer, holding multiple roles from 2015 to 2019. He began as a Consulting Analyst Intern, then transitioned to Consulting Analyst, Senior Consulting Analyst, and ultimately Advanced to Associate Consultant in the Phoenix, Arizona Area. His tenure was marked by critical contributions, including the transformation of healthcare payment structures and risk mitigation strategies.

Educational Background

Russell Reeve attained his Master of Business Administration (MBA) with a focus on Brand Management from UCLA Anderson School of Management, studying from 2019 to 2021. Prior to that, he earned a Bachelor of Arts (BA) in Economics from Brigham Young University (BYU) between 2009 and 2015, specializing in both economics and business strategy. He completed his high school education at San Ramon Valley High School, graduating in 2009.

Product Launches and Strategic Initiatives

At General Mills, Russell Reeve managed the launch of Morning Summit and Autumn's Gold cereals in club channels including Costco, Sam's Club, and BJs. His role involved strategic planning and execution to ensure successful market entry for these products.

Transition from Healthcare to Brand Management

Russell Reeve transitioned from a career in healthcare consulting to brand management, effectively leveraging his skills in data analytics and strategic problem-solving. His career shift highlights his versatile expertise and adaptability in different industry sectors.

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