Ryan Xiong
About Ryan Xiong
Ryan Xiong is a Category Management Manager at 通用磨坊 in 上海, with extensive experience in FMCG category management and a background in sales, marketing, and consumer insights.
Current Position at 通用磨坊
Ryan Xiong is currently employed as a Category Management Manager at 通用磨坊 in 中国 上海市. In this role, he focuses on creating actionable plans based on detailed market, consumer, and competitor analysis. His position entails building strong relationships with major retailers such as Walmart, particularly in the Frozen Food category.
Previous Experience at Wyeth Nutritional
In 2016, Ryan Xiong took a role as a Category Management Manager at Wyeth Nutritional (China) Co Ltd in 上海市. During his 8-month tenure, he applied his expertise in category management and consumer insights to advance the company's objectives within the FMCG sector.
Experience at Sanofi
Ryan served as a Category Development Manager at Sanofi from 2013 to 2016, operating out of 上海. Over three years, he specialized in leveraging shopper and consumer insights to inform category development strategies. His tenure contributed to Sanofi’s market presence and category efficiency.
Role at ORION FOOD VINA LTD.,CO
Ryan Xiong worked at ORION FOOD VINA LTD.,CO as Key Account Management | CATMAN Manager from 2010 to 2013 in Shanghai. In this position, he managed key accounts and spearheaded category management efforts, focusing on collaborating closely with major retail partners to optimize category performance.
Educational Background
Ryan Xiong earned his Bachelor’s degree in Tourism Management from East China Normal University, where he studied from 1998 to 2002. The academic foundation laid the groundwork for his analytical skills and understanding of consumer behaviors, which later proved valuable in his category management roles.